After a billion clicks, a bombshell secret comic that’s turned the internet on its ear, a lot of laughs, and, hey, even a few tears, Bad Idea – the dangerously unruly and equally experimental new comic book publisher – is ready to do the impossible: Actually publish comics. We always knew it would come to this.
Here’s the deal: Beginning in March 2021, you’ll be getting at least one brand-new Bad Idea release per month in a variety of tastes-good, feels-great formats by a fleet of world-class creators, including writers Matt Kindt, Robert Venditti, Marguerite Bennett, and Zeb Wells, artists Doug Braithwaite, Juan Jose Ryp, Adam Pollina, Renato Guedes, David Lafuente and even more yet to come (like Mae Catt, Joshua Dysart, Tomas Giorello, Eric Heisserer, David Lapham, Lewis LaRosa, Jeff Lemire, Peter Milligan, and more).
But before we tell you more about what those books are, here’s a quick refresher on what Bad Idea does best: Comic books, sold exclusively in participating comic book stores. No digital releases. No trade paperbacks or hardcovers. And no variant covers, either. Just super-high quality comics that will always leave you wanting more – because we’ll never publish more than two in a given month.
When it comes to our books, Bad Idea has one pretty straightforward goal: Every single issue we produce has to look and feel special, and earn its place on the shelf. Not only will every Bad Idea release feature audaciously entertaining comics storytelling in a crisply designed, prestige-format package with deluxe matte laminate covers and heavy-duty interior paper stock, but we’ll also be splurging on some enormously extra-long page counts, guest appearances by some of your favorite artists, and even standalone bonus stories in EVERY issue we publish for no extra-added cost. That’s where the next chapter of THE HERO TRADE – our insane series of shorts by creators Matt Kindt and David Lapham – will appear, as well as the birth of Bad Idea’s own subversive twist on what a shared universe can be and do. (Shh, we’ve said too much already.)
Oh yeah, and did we mention? They’re always just $3.99 per issue.
Here’s the kicker: If you want to pick up one or all of them (and we know you do), you’ll have to visit a Bad Idea “destination store” – one of the 100 and counting comic shops around the world that have signed on to join our independent network of direct-distribution retail partners – and buy them on a Wednesday (or simply pre-order them in advance by phone or email and pick them up whenever you’re damn well ready). We’ll be revealing more stores in the weeks and months to come and progressively adding even more on a rolling basis too, so if you’re a retailer and would like to get some of what Bad Idea’s got, just email us at email@example.com.
Now that we’re up to speed, here’s what you came for: the comics. We’re calling this little publishing soiree our stable of BAD IDEA BEGINS titles, but let’s see if that sticks: